Plant progress. Cultivate change
The Team
Mark Oldham
Brand Development, Volunteer, Promotional Material.
Austin Dennis
Brand Development, Website, Promotional Material.
The Problem
Swale currently lacks a clear identity to clearly convey it’s mission to engage with the community. The branding is disjointed and uneven
The Sprout
Mary Mattingly realized that the South Bronx was one of the most depleted ares of fresh and healthy foods in the U.S. She decided to start a conversation about how we use land by creating a garden on a barge that feeds and educates communities about healthy eating, sustainability, and stewardship.
Strategy
Swale presents a bold thinking about how we use land and think about food but lacks an engaging and bold voice. Through a interactive website, print campaign, app that connects volunteers and visitors, and merch. Swale will be enabled to clearly engage the targeted community.
